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Our People

Daniel Paul - FPRINZ

Daniel is a Fellow of the Public Relations Institute of NZ and the Strategic Director at The PR Company. He is a vastly experienced public relations and advocacy campaigner whose insights are grounded in over 40 years of experience working in and around Wellington’s political and policy landscape.

He specialises in connecting clients to the influencers and policy makers of the day and Uber Moment Planning. He has also worked for seven years as the CEO of an industry association, so is familiar with the challenges and issues the role can create.


James Paul - APR

James is a shareholder in the business, a former journalist with Stuff and a graduate of the Public Relations Institute of NZ’s intensive Accredited in Public Relations (APR) diploma.

James has an extensive understanding of Wellington’s political and policy landscape which, together with his journalist’s background and his media connections, gives him an interesting skillset mix.

James heads up much of our advocacy and Government relations work on behalf of our clients and backs this up with a well-honed ability to generate a carefully-considered media profile for clients that need media cut-through.


Patricia Buurman - Wine Communications Specialist

With over 20 years of experience in communications and public diplomacy, Patricia brings a unique blend of expertise to the world of wine PR. After a successful career in communications, Patricia pursued her passion for winemaking by studying oenology and viticulture at Cattolica University, Italy. During this time, she honed her craft working both in the vineyards and the cellars of renowned Italian wineries.

Now based in Wellington, Patricia is passionate about combining her winemaking knowledge with her communication skills to help New Zealand wineries stand out in a competitive market. Her mission is to craft compelling stories that showcase the artistry and authenticity of New Zealand wineries, building meaningful connections with their audiences.

Patricia’s approach is rooted in a genuine love for the industry and a commitment to helping wineries share their unique vision.


Rochelle Clark - Associate

Rochelle brings a background in strategic marketing management to add to the company’s PR and strategic communications expertise.

She specialises in strategic and tactical marketing, the development and management of digital marketing campaigns, building brand awareness, and social media strategy and management. She is driven by creating relevant content that engages communities and has reached hundreds of thousands of New Zealanders cost effectively using search advertising and social media platforms.

Her extensive expertise and experience allows us to add extra value to clients seeking more of a marketing communications and promotional skill-set to support their own marketing objectives, and to complement any traditional PR and stakeholder engagement.


Zoe Barnes

Zoe has extensive experience working in consumer and business-to-business communications for some of New Zealand's most renowned brands.

She crafts compelling content that resonates with clients by blending insightful statistics, psychology, and a touch of personality.

Zoe thrives in collaborating with businesses to build memorable brands and loyal client bases through attention-grabbing marketing.

Her expertise spans across websites, social media, EDM, and advertising, further enhancing our traditional PR services.


Helene Hall

With 20 years' experience in the graphic design and printing industry, Helene can offer you expert and tailored advice on your next project. She is a specialist in helping you with your brand's consistency, offering design solutions, and quality control across your collateral.

Helene also has close and reliable relationships with print suppliers to deliver cost-effective, creative results – making you look great! She loves to help businesses be successful by providing contemporary, effective, and thoughtful design solutions.


Heather Kuka - Executive Support

Heather is all about making things run smoothly behind the scenes. She's the go-to person for keeping everything organised and on track. Whether it's managing busy schedules, coordinating meetings, or handling the everyday tasks that keep an office humming, Heather does it all with efficiency and a smile.

She's great at juggling multiple priorities, keeping things confidential, and creating a positive atmosphere in the workplace. Her knack for anticipating needs and providing seamless support means that executives can focus on the big picture, knowing Heather has the details covered.


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