MENU

Trusted PR consultancy for government, associations, and NGOs in NZ

What we do

The PR Company is a Wellington-based public relations consultancy with over 20 years' experience helping organisations build influence and protect their reputations.

 

We specialise in strategic communications, government relations, stakeholder engagement, and crisis management, with a deep understanding of New Zealand’s public policy landscape.

 

We help incorporated societies, NGOs, associations, and public-facing organisations:

- Build influence with government, stakeholders, and media
- Navigate complex policy and regulatory environments
- Communicate with clarity during times of crisis
- Develop long-term strategies for engagement and trust

 

Why work with us?

Our work is grounded in strategy and relationships. We know how Wellington works, and how to get your voice heard in it.

 

With clients across health, education, infrastructure, and the community sector, we bring insight, integrity and impact to every project.

They treat us a valuable partner

I have known The PR Company now for over three years, who have helped us with some major changes in how we are perceived, what we are saying, and more importantly what we are doing. We still use the company in an advisory role and with future growth. The great thing about them is, they are a small business themselves, looking after small businesses like ours. They understand the world of costs but also have a big picture view. I would not hesitate in recommending them to any small business operation. They treat us as a valuable partner, and they are a real people’s business who operate in a professional manner.

Charlie Howe
Chief Executive Officer
Civic Financial Services

The PR Company is an invaluable resource

The PR Company has become an invaluable resource for our organisation. They give sound advice and strategy and produce outstanding results. I am always relieved to hear “we can get that sorted for you” no matter how large or small the required output. Daniel’s team is professional, vibrant and produces results with every monthly review. With dozens of projects “on the go” simultaneously and the ability to take on new projects and quickly produce content and recommendations, I have no hesitation in recommending The PR Company.

Richard Cooper
Business Development Manager
MedicAlert Foundation

Enhancing our strategic engagement

The PR Company's job is to enhance our strategic engagement with media, government and influencers in the wider sector. They do a very good job, effectively boosting our profile, helping us build valuable relationships with influencers and enabling us to gain traction from officials for a key policy platform we want to see introduced by government. Bev Weber, President, New Zealand Association of Counsellors

Carmen Blanco
Ezisteel

Making us relevant

Daniel has been able to form excellent working relationships with the College President and the College Council and has earned their respect. He has led a workshop on how to make our College and its messages relevant and has provided high quality advice to the President regarding use of the media and how to engage with politicians as a non-partisan professional organisation.

Jane Dancer
General Manager
College of Public Health Medicine

Effective and professional advice

Daniel is an experienced PR practitioner and a source of considerable sector knowledge. I have found his advice and outputs to be highly effective and thoroughly professional. Red Cross won an international award recognising the effectiveness of our public relations strategy following the 2011 earthquake. This award is testament to the quality of the team at The PR Company. Ross Cameron, National Public Relations and Marketing Manager, NZ Red Cross.

Ross Cameron
National Public Relations and Marketing Manager
NZ Red Cross

Enhancing our strategic engagement

The PR Company’s job is to enhance our strategic engagement with media, government and influencers in the wider sector. They do a very satisfactory job, effectively boosting our profile, helping us build valuable relationships with influencers and enabling us to gain traction from officials for a key policy platform we want to see introduced by government. They have worked with us for over six years and we continue to value our relationship with them.

Bev Weber
President
NZ Association of Counsellors

Excellent media traction

Well done to The PR Company for the excellent media coverage this week across TV3, National radio. I believe several commercial radio stations have also covered the story in their news items. The Herald on Sunday could also be doing an article this weekend. Hopefully, flower growers throughout the country have picked up on the coverage and noticed what we have been doing as it will be a major selling point when we commence our membership drive in a few weeks.

David Blewden
President
New Zealand Flower Growers Association

The PR Company is extremely valuable

From an almost standing start, The PR Company has helped WFA to build a solid and positive media presence in the Wellington region. The PR Company has proved to be extremely valuable to WFA in dealing with the media in a proactive and positive fashion. Not only have they proved adept at handling media issues as they arise, but they have also done a good job promoting the Service to its external stakeholders through skilful engagement with the local and national media around good news stories and new initiatives.

David Baker
Executive Manager
Wellington Free Ambulance

Strategic PR services for NZ-based organisations

From policy advocacy to media management, we support leaders and organisations who want to influence, engage, and lead with confidence. Whether you're an incorporated society, an NGO, or a public-facing body, our services are designed to meet your strategic needs. 

We’ve:

  • Launched government programmes to taxpayers, spearheaded industries to financial markets and introduced new brands to consumers.
  • Influenced public policy and political decisions and helped settle industrial disputes, both high profile and under the radar.
  • Managed national publicity campaigns for big-name causes, defused major crises for big-name brands and helped SMEs and industry associations – both big and small – achieve their communications objectives.
  • Assisted individuals with personal reputation management problems.
Government relations

We help you engage with central government, MPs, ministers and departments to influence policy and outcomes. We provide strategy, positioning, messaging, and introductions to key decision-makers in Wellington.

 

Need to open doors in the Beehive? Let's talk

Stakeholder engagement

We create stakeholder engagement plans that build enduring support from the people who matter, including funders, community leaders, regulators, and sector partners.

Media relations

We develop clear, credible media strategies that get you noticed for the right reasons. From press releases to media training, we protect and enhance your reputation. 

Crisis communications

When the pressure’s on, we’re by your side. We support organisations facing public scrutiny, service failure, or leadership issues — helping you communicate confidently and minimise risk.

 

Facing a high-stakes situation? We can help.

Communications strategy

We work with your board and leadership team to align your communications with your organisational goals, combining experience with evidence to shape long-term positioning. 

Want to know more? Contact us to discuss how we can help your organisation communicate with impact and purpose.